Boomers Helping Senior Parent
• Most (63%) say they are actively involved in providing some kind of help or assistance to a parent (over half say they also have children under age 25).
• Household maintenance (40%), transportation (34%), medical issues (33%), help with financial decisions (28%) and financial support (19%) were the most frequent types of support reported by Boomers.
• Baby Boomers with children are more likely than those without children to provide non-financial assistance to their parents, including help with household maintenance, medical issues and medication, and transportation.
• Baby Boomers without children are more likely than those with children to provide financial assistance to their parents, including making purchasing or financial decisions and providing financial support.
Boomers Have Not Turned to Technology to Help Parents
• Like seniors, Baby Boomers are open to new technologies that would help seniors age in place but very few are actively seeking these products.
• Half of Baby Boomers (49%) are interested in new technologies that would help them monitor their parents’ safety and wellbeing.
• 51% also think there are technology products available aimed at meeting the needs of seniors.
• 50% would be open to the use of ambient technology - specifically, sensors - to monitor the health and safety of their aging parents.
• However, just 14% of Baby Boomers have actually looked for any technology solutions that would help them ensure the health and safety of their parents.

Part 4 of 4
Re: Life Alert  Lifeline Life Line